If there’s a word that took the attention of the world in 2022, it is Wordle. The addictive word based game has taken the world by storm with people posting their achievements all over social media. If we talk about the word of the decade – from 2010 to 2020 …
Read More »Improving Consumer Sentiment for a Growing Economy: My Honest Thoughts
“Mera beta engineer banega” I’m sure many of you can recollect this dialogue from the movie ‘3 Idiots’. Engineering has for long been the most opted-for graduate course in India. While everyone has reasons for choosing the course, we should thank the IT boom that fuelled the rapid growth of …
Read More »Discover how you can rewrite a blog article for a news website
The demand for content writing has increased with an enormous progression in digital technology. There are several platforms online that use content writing for different purposes and one of the most popular categories in news sites. Online news sites have replaced newspapers for several people. Hence, it is critical for …
Read More »7 SEO Techniques to avoid in 2018
If you run an online business, you ought to invest in Search Engine Optimisation. This is one of the most reliable ways to generate quality traffic to your business. However, you can generate the desired buzz by employing the right SEO strategies. Over the past years, there are businesses that …
Read More »Desi Brands date with Ambush Marketing
Sales and Marketing is that one functional department in every organisation which has the glam and moolah. Often use interchangeably, Sales and Marketing are not the same. Based on my own research and understanding, Marketing is more creating awareness around your brand or product. While Sales it about actually selling …
Read More »Ice Cream or Frozen Dessert ? How an advertisement changed my mind
Advertisements in India are seeing a change, change for good. The advertisements now days are more sensible, realistic and always trying to do something innovative. From try to break the stereotypes to addressing social taboos, advertisements have surely come a long way. Long back, I wrote about a couple of …
Read More »‘Kahani’ the new way to propel your brand
One of the boons of Internet and Social Media is that you can reach millions of people with just a few clicks. Things you share online spread like fire. Gone are the days when businesses used to distribute pamphlets and do telemarketing. From having a well designed logo that connects …
Read More »Brands advertising through peppy Web Series
TV viewing has been revolutionized ever since the DTH service came in. Picture quality improved manifold and audio drastically. There have been some great shows on TV and span across various genres from comedy to drama and from horror to crime, there’s everything for everyone on TV. And some shows even …
Read More »Impact of Online Advertising: More reach and Instant Results
Remember those days when you were standing in the market and suddenly you get a pamphlet about a new store in the locality. Advertising years ago was a tough task, because reaching out to the customers wasn’t easy. Since the businesses had no automated means of reaching out, they employed …
Read More »Does Customer Care actually Care ?
“Your Call in Important to us, Please stay on the line our executive will get to you shortly…” most us have spent a good part of our lives listening to this and the impact this has had is that many of us have taken to Twitter to vent our frustration. …
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