Ever since I wrote a post about 5 tips Why you should start blogging, I’ve received many queries as to how to increase the blog’s readership. I’ve been blogging successfully for close to 4 years now and have certainly learnt the way all this works. So here I share 6 tips to increase readership of your blog based on my experience.
Before I share these tips, please keep in mind that these tips won’t give you instant results, like everything they too have take their own time. However if you do follow them in all your future posts, I’m sure that you will see and increased readership of your Blog. So read on !
Social Media Sharing
One of the reason that you blog is that you want others to read about it. With more than a billion websites and even more people, how do you think you can get at least 0.1% of them to read your post ? The best way to increase readership of your blog is to share the content on Social Media Websites like Facebook, Twitter, Google+ and so on. I’m sure you would have an active Social Media profile with at least a handful friends. So if you share a post, there are high chances that people will not only like it but even read it. There you go, Congrats on your new reader !
Analyze Blog Stats
Your blog may be receiving more than a million users every day or maybe even less than 100, you need to analyze the behavior of the users – what they like, what they dislike, where they come from etc. Having a close look at your blog stats can work wonders as you learn about the most liked post, the least loved and the most liked domain and lots of valuable insights. With this you will know what your readers are looking for. Increase readership of your blog by writing more about what your readers want and see the magic 😉
You want your readers to spend more time on your blog and this won’t happen if they read just one post. One of the best ways to increase readership of your blog is to increase the internal links. And by this I mean have more of related content in the post. For example, if your post talks about computer hardware, link few of your other posts on computer components reviews. With this you increase the chance that the reader will navigate to the link and thus spend some more time reading. But beware, this doesn’t mean you spam your own post with links !
Pictures and Info-graphics
No reader wants to read a 1000 word post, trust me its boring. You should focus on writing bite-sized paragraphs that are easy to consume. One of the best way to increase readership of your blog is by including pictures and info graphics in your posts. Readers don’t just want to read, they need to see too ! So if you had recently gone on a trip, add some of those photos in the post and see the viewership go up.
Thought Provoking & Debatable Posts
You always want to write content that is interactive, something where people can share their views and interact on. This is something that I’ve personally experienced many times with my posts – I stand with Aamir Khan, Paris Attacks, Test Cricket etc. What you do when you write such posts is that you are expressing your views. Someone else with a different view will surely not agree upon it. And thus will read your post and share his views. So writing thought-provoking and debatable posts is one of the ways to increase readership of your blog.
Lastly, if you want to increase readership of your blog instantly, then you should write about trending topics. Because when there’s something happening around, people want to read more, learn more about it and often look for articles, posts, videos about that topic. For instance the recent Facebook Privacy Post or Anil Kumble’s selection as a coach, such are hot topics and writing about them will surely gather some eyeballs. If you come up with a post on a trending topic, the chances are high that you will see a sudden rush to your blog with everyone just wanting to read about that trending topic.
Bonus Tip: Join a Blogging Community
You are not the only blogger, there are millions of other bloggers just like you who want to increase readership of their blog. There are places online, where you can meet like-minded bloggers and share your content. There are plenty of blogging communities like IndiBlogger, BlogAdda or Blogchatter to name a few that will not only help you meet interesting people but will also help you take your blog to the next level !
I’m sure you’ll see a rise in your blog’s readership if you follow these tips. Remember that it takes time to see the results. So don’t expect a 100% hike instantly. This is a blog and not some instant noodles that you will see the results in 2 minutes. It’s more like a plant, water it often and enjoy the fruits over the years 🙂
So these were the 6 tips to increase readership of your blog. Make a note of these when your write your next post and observe the results. Do let me know if this helped you, it would help me personally to tweak the posts so that it suits everyone.