Apart from Ola and Uber, the other two apps that you’ll find on everyone’s phone are Zomato and Swiggy. The two food delivery apps have become quintessential in most cities. as they say, ordering food was never so easy. Zomato & Swiggy have been coming up with new features to prove their prowess.
And to take it up a notch, Zomato is rolling out the Vibe Check feature on their mobile apps. Being one of the active food bloggers in Hyderabad, I got a chance to experience the Vibe check feature on Zomato.
In this post, I’ll share all the details I have about this feature. Please note that the feature is being rolled out in phases so don’t worry if you don’t have it. Also, unlike Zomato Pro, this doesn’t require an invite or something.
What is Vibe Check on Zomato?
We all know that a picture is worth 1000 words. But videos are worth 100,000 words! With stories and reels becoming the talk of the town, most of the apps you see around us are implementing these features. Started on Snapchat and now you have it almost everywhere.
Vibe Check on Zomato is a similar feature. These are a series of stories of the restaurants that help users “feel the vibe” of the restaurant before visiting. While there already are photos and reviews shared by people on the app, the vibe check feature on Zomato will definitely tell more about a place.
I feel with this feature, Zomato is trying to build a bridge between Instagram and itself (in a way) Most of us check the reviews of a restaurant on Zomato and then probably view some stories on Instagram to actually see how the place is. So with Vibe check on the app, you can now view stories within the app and feel the vibe of the place.
How does Vibe Check work?
From a feature standpoint, I’d say it’s a great addition to the app. I have something more than just images to view and feel the vibes of a place. It’s quite helpful for places that have a food festival or a live performance. With vibe check, they can upload these stories for users to view.
So the question is how does Vibe check work? From what I am aware, currently, this feature is only for a handful of restaurants. Only they can upload stories on the app. People like you & me cannot upload stories – at least for now. Also, it may be possible that even the restaurants aren’t doing it, but the backend team is doing it for the restaurants.
As for the stories and content is concerned, it’s created by folks at Zomato or by foodies/influencers from the city. I’ve come across the Zomato Food Influencer program where foodies across cities are invited to food tasting/review sessions at restaurants. They make content out there and pass it on to the team to upload it on the app. This program isn’t happening in all the cities and is currently on only in Hyderabad.
A good feature in a long time
Zomato has been trying a lot, especially in the subscription and loyalty side of things but hasn’t quite hit the right chord always. From Zomato Piggy bank to rebranding Zomato Gold, they’ve tried a lot of things. As a Zomato Pro customer, I’d say I like the feature and it sure does allow me to save a lot.
But with Vibe Check, it is taking things to the next level. It’s a great feature addition that will help users feel the vibes of the place before deciding on dining at the restaurant. For restaurants, it’s a great way to promote their live performances on the app. Lastly, everything happens within the app, I don’t need to move out of the app to get any further details about the restaurant.
Frequently Asked Questions about Zomato Vibe Check
I’m sure that many of you would be interested to use the feature. Some of you might even have some questions and queries regarding this feature. Below are some commonly asked FAQs:
What is Zomato Vibe Check?
Zomato Vibe Check is a feature that allows restaurants to showcase the vibes of their place through stories on the app.
How do I know if I have Zomato vibe check feature?
To check if you have the Zomato Vibe check feature, open the Zomato app and navigate to the dining section. You should see the vibe check feature at the top itself.
How can I get Zomato Vibe check feature?
This feature is rolling out slowly to the users and not everyone will have access to it at the moment. All I can say is be patient!
Who can upload Vibe Check stories on Zomato?
Currently, only Zomato folks/restaurants can upload stories to Zomato Vibe check. However, in the future it may allow users to share stories too.
How can I upload stories on Zomato?
You cannot upload stories to Zomato at the moment. Only Zomato folks/restaurants can do it.
What is the code of Zomato Vibe Check?
Zomato Vibe check is a free feature on the mobile app and is available to everyone.
That’s about the new Vibe check feature. Let me know what you think about this.
Have you got access to this feature? Let me know in the comments below, Tweet to me at @Atulmaharaj, DM on Instagram or Get In Touch.