Tag Archives: Advertising

Sales and Marketing is that one functional department in every organisation which has the glam and moolah. Often use interchangeably, Sales and Marketing are not the same. Based on my own research and understanding, Marketing is more creating awareness around your brand or product. While Sales it about actually selling …

One of the boons of Internet and Social Media is that you can reach millions of people with just a few clicks. Things you share online spread like fire. Gone are the days when businesses used to distribute pamphlets and do telemarketing. From having a well designed logo that connects …

Social Media is growing at an exponential rate, with new apps joining the bandwagon frequently. Facebook, Instagram and Twitter are some of the most popular social networking services that boast of close to 3 billion active monthly users collectively. With such a large user base, brands are taking advantage of …

A simple question before I begin, “How many times in the past 12 months, have you purchased a product without reading a user review ?” Think and answer. I’m quite sure that for most of you the number would be zero. Even though brands spend a fortune on advertising their …

TV viewing has been revolutionized ever since the DTH service came in. Picture quality improved manifold and audio drastically. There have been some great shows on TV and span across various genres from comedy to drama and from horror to crime, there’s everything for everyone on TV. And some shows even …

Remember those days when you were standing in the market and suddenly you get a pamphlet about a new store in the locality. Advertising years ago was a tough task, because reaching out to the customers wasn’t easy. Since the businesses had no automated means of reaching out, they employed …