Reaching out to the potential buyers is what most companies focus on now a days. From running twitter campaigns to influence marketing to TV advertisements. These firms leave no stone un-turned to ensure that they reach the majority of people. Amidst all these ad campaigns there are times when a …
Read More »FASTag – cashless toll payments on National Highways
The condition of the highways in India have improved drastically in the last decade with Atal Bihari Vajpayee’s dream project of Golden Quadrilateral. The project aimed to connect the four metros Delhi, Mumbai, Chennai and Kolkata with 4 lane roads to enable swift movement. The roads are excellent, be it …
Read More »Find recipes the Dakaar Way
Discovering new things have become so easy, thanks to the world of apps that we have at our fingertips. From finding restaurants, cabs, to almost everything one can think of. These apps have helped each one of us explore the ‘explorer side‘ of us. Thanks to these apps that we …
Read More »Death of the Newspaper in digital era ? I don’t think so.
Even today in India, you are greeted by two visitors daily even before the cock crows or the sun rises. One of them is the milkman, and the other is the newspaper boy(I don’t know if newspaper man exists ? :/) One of the first things that you would see every morning is the …
Read More »Gurgaon or Gurugram – What’s in the name ?
Exactly 7 months ago there was an uproar in the country to rename the famous Aurangzeb Road in New Delhi to Dr. APJ Abdul Kalam road in the memory of the late President. The road is renamed on date, but not without its share of controversies. The congress slamming the …
Read More »IndiPR – Influencer marketing simplified
A simple question before I begin, “How many times in the past 12 months, have you purchased a product without reading a user review ?” Think and answer. I’m quite sure that for most of you the number would be zero. Even though brands spend a fortune on advertising their …
Read More »Harsha Bhogle – voice of Cricket
“Ask him to walk on water and He’ll ask how many kilometers” was what Harsha Bhogle had to say about Rahul Dravid aka The Wall on his devastating form. Harsha Bhogle has become a household name and is synonymous with Cricket. The Cricketing world has seen many commentators right from …
Read More »Gaana and Kailash’s Twitter Jugalabandi
Everyone would have wished that it was MS Dhoni hitting sixes instead of Brathwaite in the finals of the ICC World T20 Finals. But India’s dream came crashing during he semi finals where the Men in Blue weren’t able to defend the total – thanks to those big no balls at …
Read More »Co Create with Morphedo
Let’s take a simple scenario where in you walk in to a gift store and are on the look out for the perfect gift. Even after spending hours in the gift shop you aren’t able to find the right gift. However you liked something but want to modify it. The …
Read More »Are you traveling right ?
It’s that time of the year when probably every family would be be busy planning for the upcoming summer vacations. Places like Shimla, Ooty, Mount Abu, Manali, Leh, Laddakh and Goa top the favorites list as most of them want to enjoy the summer either at a chilly hillock or …
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