Remember Amitabh Bachchan, Aishwarya Rai coming on TV talking about “Do boond zindagi ki” and creating awareness among the people about the Polio Ravivar – Polio Sunday – campaign. This is by far the best and most successful health campaign India has ever undertaken. The impact of this drive was such …
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“Do boond zindagi ke..” (two drops of life) THE tag line which ensured that India encountered no case of the deadly Polio in three years ! Il est formidable ! It’s certainly a great achievement for a huge country which is home to 1.2 billion people. This was one of the most …
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