Brand Awareness is a very important aspect on which large corporate houses spend a fortune becauase everyone want to ensure that they are on the minds of their audience. From hoardings to TV ads, there are lot of activities the brands carry out to create an impact on their prospective buyer. They tend to rope in famous personalities to promote their products because that’s one way to increase the sales of their product. So just like other brands, Tata Motors – a proud member of the salt-to-software TATA conglomerate – decided to rope in the best football player Lionel Messi as their brand ambassador.
So, you would wonder why Messi ? One of the major point is that Football is gaining popularity in India. Thanks to the Indian Super League which is doing a world of good for the Indian footballer as our players are getting chance to play along side some world class players. We all know that Messi is an impact player on the field. With his amazing dribbling skills he can tackle the defenders and go on to score a goal. He is lightening quick on the field and his presence itself on the field is more than enough. Messi lets his foot do the talking to answer the critics. He is backed by some amazing records, for instance He’s won the famous FIFA Ballon d’Or 4 times apart from the numbers Golden Boot for various club and international level tournaments.
Messi’s association with Tata is proving good for the automobile giant. The company has come up with new cars with latest technology in the recent times. I remember attending the Auto Expo at Delhi in 2014 to witness the launch of the new Tata Safari along side the Tata Zest and the Tata Bolt, the two amazing hatchbacks which have fared very well in the market. With the launch of its latest entrant – Tata Zica, their first in class impact car with Turn by Turn navigation guidance – with Messi being the brand ambassador let’s hope the fortunes change for Tata.
The advertisement with Messi, coveys the message that what drives you from within is what makes you great aptly, and hence the hashtag #MadeOfGreat Both – Tata and Messi – are ‘Impact’ players in their respective fields and are respected around the world for what they do – cars and football. This is also Messi’s first ever deal as a brand ambassador in India. Tata’s association with Lionel Messi shows that they are on the right track for their brand transformation journey.
With legendary cars like Tata Sumo, Safari, Indica along side the next gen entrants including the likes of Tata Zest, Bolt and the Zica, the conglomerate is getting everything right to make an impact in the buyer’s mind. This is surely the brand which everyone can trust and we Indians should be proud that we have such a world class automobile giant with us.