Opinion & Views

Social media has completely changed the way of doing business. Nowadays, both new and established brands use social media as an effective marketing tool. Brands use social media to increase their follower base, generate leads, acquire new customers, and increase sales. An effective social media marketing strategy is crucial for …

The food delivery landscape was a crowded space a few years ago. We had the biggies Uber Eats, Food Panda, Zomato, Swiggy along with other smaller players. However, in the last few years, it’s been a duopoly (Maharaj is a business graduate). Zomato and Swiggy are the only players and …

We are surrounded by a gazillion social media platforms today. Back in the day, there was were just a handful of them – Orkut and Facebook. YouTube had just started gaining popularity in India. But over the years, YouTube has taken the country by storm. And one of the reasons …

It was the month of July if I recollect correctly. One of my blogger friends from Chennai was in Hyderabad. I had planned to meet him for dinner that day. He informed me that he would be bringing along another blogger friend of his. I was like, the more the …

“Mera beta engineer banega” I’m sure many of you can recollect this dialogue from the movie ‘3 Idiots’. Engineering has for long been the most opted-for graduate course in India. While everyone has reasons for choosing the course, we should thank the IT boom that fuelled the rapid growth of …

As the year comes to an end, it’s time to reflect upon the year that has gone by. A tradition that I’ve been following for close to 6 years now, sharing my Blogging Report Card. One of the main reasons I’ve been doing that is to make myself aware of …

In school, we were a group of three friends, Shaurya, Kuljeet and I who were truly and madly in love with cricket. We, in fact, missed the school assembly once to play cricket in the classroom. It’s a different story as to what happened after that. We always used to …

Nowadays, cooking and kids go hand in hand! Sounds surprising? Well, children are taking to cooking like ducks to water! There are numerous innovative programs and classes that teach cooking for kids with gusto! In fact, there are several ways to make an easy receipt for kids more fun and …

The first online order I placed was sometime back in 2012. I had ordered a pen drive from Flipkart risking Rs 275. Well, the pen drive reached home in 4 days. Ever since, there has been no looking back, from groceries to big-ticket purchases like TVs, refrigerators, and smartphones, everything …

All of us thought that 2021 would be better than 2020. Well, our worst nightmare has come true, the situation is tough and grimmer than it was last year. Especially here in India, things are spiraling. While there’s negativity everywhere, I thought to pen down this post on my lockdown …